Getting Serious About Marketing Your Wood & Sawmill Business with Tom Loeschner from GreyWood Design

Tom Loeschner came to us as a former student of the Sawmill Business Bootcamp. Specializing in making custom furniture, Tom provides his clients with something that he refers to as “tree to table service”- a service which is very popular with customers who love the concept of having a table crafted from a tree in their very own backyard!

BACKGROUND

Loeschner also has a strong background in metalwork, which lends its hand to his current furniture pieces. Most of his pieces have a metal base or some sort of metalwork incorporated into them.

While Tom’s primary line of products include live edge slabs, he is currently diversifying into metal and wood designs as well as expanding into different types of wood for his furniture making. Along with the much-favored pine, Tom is producing items made from red and white fir trees while also experimenting with textures and surfaces.

WHY MILLING?

Having a mill of his own allows Tom to control the process of furniture production without any outsourcing. It also gives him complete control over the size cuts that he needs, which in turn helps him to continue providing his coveted “tree to table” service.

Originally, Tom started with a Granberg Alaskan Chainsaw Mill before moving on to a Wood-Mizer LT15. He also built a trailer for the Woodmizer to increase his mobility.

SAWMILL MARKETING COURSE

After taking the Sawmill Business marketing course, Tom realized the importance of putting more time and effort into the marketing of his business. It was then that he realized his business could be successful as long as he was willing to put the time in. Soon, he started implementing the tactics that he learned through the course, and his business started to grow.

Since taking the class, Tom has gone on to capture his biggest job to date, a large commercial order for 20 tables. He invested in a skid steer and GreyWood Design is now on the brink of being cash positive! In addition to financial gain, the course also connected him with the Sawmill Business community. This community has been invaluable to Tom and has helped him numerous times by answering questions and providing support.

GROWING THE BUSINESS

In the beginning, Tom could see the potential for working full-time but continued to bid low on projects so that he could take care of his bottom line. Even though this is a practice that many sawyers do, it’s not sustainable for a business. As he grew in his marketing skills, his client base started to grow to a point where he was able to start bidding higher. Soon, he started to move past just surviving and sustaining and was able to invest in his business. One of the ways he did this was to buy a WoodMizer. This investment helped him take on bigger projects and increase production, something that ultimately pushed his business closer to the cash positive side. While taking out a loan on his business was initially scary, it’s something he doesn’t regret in the least.

LINKS MENTIONED

Instagram: @greywooddesign

Website: www.greywooddesign.com